I’m not one to keep things the same for too long. I don’t know what it is, I get bored too easily, I like change, I like to make things better….who knows. So I’ve changes things and have a new look for our items. I just know it’s one of my idiosyncrasies.
So with that in mind I’ve renamed all of our products and am in the process of updating all of the packaging and labels too; not a small undertaking for a one woman operation. I decided to move away from ingredient-centric product descriptions and instead come up with names that reflect my personal values and thus the values of Bubs and Scrubs. Names that reflect Godly character, provide some inspiration and better connect with folks on a more emotional level. No raunchiness. No gimmicks. Rather, building a brand that I hope will have staying power and ultimately promotes what I’d like to accomplish in this life.
So for example, our former Virgin Coconut soap and skin cream has been renamed Humility. Here’s an image of the updated soap label.
I personally love the direction I’m heading and give credit to God for the creative inspiration (and so much more.) Ever evolving, I’ll most likely tweak the products a bit to up the creative/handmadeness elements while keep it somewhat efficient to produce in large quantities.
Eventually when I open my soap factory, I’ll have posters of quotes like you see below. Gotta have a vision!
With kindest regards – Brenda